Getting the word out for Free Comic Book Day will be very easy for us - thanks to years of active advertising.  Plus, some of my regular customers are the assignment editors for two of the local television stations, and a feature reporter for the state newspaper.  They have all already indicated their willingness to plug the event not just with reports, but camera crews.  Television loves putting comics and collectors on the screen.  With the massive variety of the people and the uniqueness of the store ambiance - shooting scenes in a comic book store makes for a distinctive news segment.