World According to Griepp: Can Comics Be Saved?", "Brian Hibbs of Comix Experience on 'Can Comics Be Saved?'"), and "Chuck Rozanski of Mile High Comics on 'Can Comics Be Saved?'").
Between The Big Bang Theory and the MCU explosion, the failure to take advantage of both has been an incredible failure. A lost opportunity.
In the past, before the Direct Market, comics shifted gears often. Superheroes would fade out and romance or horror comics took center stage. The DM and the catering to aging fans have eliminated this and the stores, often run by fans themselves, do the same. There are some good ones who adapt but less than we need.
It doesn't mean superheroes don't have a place, but we need true diversity, diversity of GENRES, like manga does. And like manga, a focus on entertainment and escapism, like we did in the past. We are in a long-tail economy and the business needs to reflect that.
The other focus should be re-capturing the younger readers. In general, business-wise, we need more long-term thinking. The publishers, specifically the Big Two, need to treat the stores and the other outlets as key partners, and realize the healthier they are, and the more there are for the increase in discovery, the better they will be long-term. They also need to get rid of exclusive deals and Diamond Comic Distributors needs to allow sub-distributors to minimize the cost for stores.
The opinions expressed in this Talk Back are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
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'We Need More Long-Term Thinking.'
Posted by ICv2 on November 30, 2023 @ 6:09 pm CT
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MORE TALK BACK
'What I Am Witnessing Today Is an Inexorable Disintegration of the… Comic Book Distribution System that I Helped… Create.'
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In this Talk Back, Chuck Rozanski, owner of Mile High Comics, comments on the current state of the Direct Market and what might be done to keep it from dying.
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November 28, 2023
In this Talk Back, Brian Hibbs, owner of Comix Experience in San Francisco, California, provides some thoughts on Milton Griepp's recent column.