Chris Karch of Redrum Comics in Scottsdale, Arizona felt that the choice of dates was a problem for this year's Free Comic Book Day:
Free Comic Book Day this year was about what I expected. Planning any kind of event in front of a national holiday is never a very good idea. With the 3-day weekend and 110-degree heat, most families left town for the weekend. We had maybe about 15 people come in for FCBD this year. Last year we had about 50 people.
The event was well advertised, but it was just not planned very well. Again, it is never a good idea to plan an event around a 3-day weekend, or during the summer. Most people just are not going to care. They are thinking vacation.
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