Rogue One, which has an 84% positive rating on Rotten Tomatoes, earned $29 million on Thursday night with its total growing to $71 million on Friday night. Rogue One performed much like The Dark Night Rises, which earned about 40% of its Friday gross on Thursday for a “first” day total of $75 million, which it then parlayed into a $160.9 million 3-day opening, and less like the more front-loaded final Twilight saga film, which earned $71 million on Friday, but finished the weekend with just $141 million.
Rogue One earned a solid “A” CinemaScore from audiences that were predominantly male (66%) and demographically diverse with 39% under 25. Rogue One, which did well in iMAX and premium venues, accounted for 76 cents of every dollar spent at the movies this weekend. Overseas, the story of how the Rebels stole the plans for the Death Star, which was destroyed in Episode 4, opened in 47 territories and brought in $135.5 million for a global total of $290.5 million, a solid start for the $200 million production that, at least for now, validates Disney strategy of expanding the Star Wars brand beyond the core episodes. While it didn’t come close to The Force Awakens’ massive bow, Rogue One nearly doubled the total of the previous best December opening film (Avatar at $85 million).
2016 has been a banner year for Disney movies, and Rogue One puts the icing on the cake.
There wasn’t a lot of oxygen left in the room after Rogue One’s mighty bow, but Disney’s Moana took second place, dropping just 37% as it earned $11.7 million to drive its domestic total to $161.9 million. That is a pretty good hold against Rogue One, which did well with the family audience that Moana also targets, and if Moana can hold out against Illumination Entertainment’s Sing, which opens this week, Disney could have another leggy animated hit on its hands, though Moana is unlikely to match Frozen, which didn’t just have “legs,” it had “stilts” (earning nearly six times as much during its run as it did on its first full 3-day weekend).
Paramount’s R-rated ensemble comedy Office Christmas Party dropped 50%, earning $8.45 million to bring its ten-day total to $31.5 million. In spite of earning $19 million overseas so far, Office Christmas Party, which cost $45 million to make, needs to stay near the top of the charts for the rest of the just to break even.
Considerably more problematic is Will Smith’s holiday weeper Collateral Beauty, a $36 million production, which earned just $7 million from over 3000 theaters, giving the film a poor $2,312 per venue average. Opening day audiences, which skewed female (59%) and older (74% over 25) did give the film an “A-“ CinemaScore, so there is some hope, but it is much more likely that this film will find its audience on disc (or streaming) rather than in theaters.
Warner Bros.’ Harry Potter spin-off, Fantastic Beasts and Where to Find Them dropped 51% in its fifth weekend as it earned $5 million to drive its domestic box office total to $207.7 million. Fantastic Beasts is the tenth highest-grossing film in North America so far in 2016 and has provided Warner Bros. with a potentially potent extension of the Potter franchise.
Kenneth Lonergan’s Amazon-financed downbeat drama Manchester By the Sea expanded to 1200 and earned $4.1 million, a solid showing by the Oscar-worthy film that pales in comparison to that of La La Land, which earned almost as much from just 200 theaters. La La Land is already a favorite to take home some gold statuettes given the Hollywood community’s love of musicals (how else could you explain the Oscars for Chicago?), and its stunning per-theater average of $20,100 was second only to Rogue One’s massive $37,287 figure.
Disney’s Doctor Strange finished at #9 in its seventh weekend in theaters and looks to finish its domestic run with around $235 million.
Be sure to check back here next weekend to see what happens when four new films debut (starting on Wednesday) including the videogame adaptation Assassin’s Creed, the science fiction film Passengers starring Chris Pratt and Jennifer Lawrence, the animated musical Sing, and the comedy Why Him?, which stars Bryan Cranston and James Franco.
