Column by Scott Thorne
Posted by Scott Thorne on October 12, 2021 @ 3:57 am CT
’Pokemon Celebrations’ Range"). Most popular were the Elite Trainer Kits, and although I questioned if we had reached peak Pokemon a few weeks ago (see "Rolling for Initiative – Peak ‘Pokemon?’", it looks as if there is still quite a bit of gas in the Pokemon engine.
A number of stores limited quantities to one item per customer, annoying some customers who wanted to purchase multiple sets in order to get as many of the Pokemon Celebration packs as possible. Customers have been asking for this set for a couple of months now, so I’m not surprised that there is demand similar to that for Shining Fates.
Although most of the sets are selling for $40 to $50, the Elite Trainer Kits are selling for anywhere from $80 to $150 online, and while a few stores report selling them at about keystone markup, most brick and mortar stores are asking the low end of market price or just below and are only seeing slight, if any, pushback on the price from customers. Most of them are so happy to finally get the set that they do not comment on the pricing and feel it quite fair. Some stores, primarily the ones limiting quantities, are even seeing lines out the door of customers waiting patiently to get the sets.
Although it does generate quite a bit of revenue for stores, I am not a big fan of this method of distributing the boosters. Even at regular retail pricing, the cost of the assorted gift sets puts them out of reach of the younger Pokemon player. Those younger customers who come into our store generally only have enough to pay for one or two booster packs. Even the mini tins, the cheapest item released in the Celebrations run of products, keystone at around $10 to $12. While I appreciate all the revenue generated by the Celebrations set, much as I did with the Shining Fates set, I cannot help but wish that the boosters were released as a stand-alone product. Of course, given the demand for Pokemon product currently, any individual booster packs made available would probably get marked up three to four times over retail but at least stores would have the opportunity to do so. I guess there is the option of breaking open the assorted gift sets to sell the individual packs but have not heard of any stores doing so yet.
Let me know what you think at email@example.com.
The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
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