Column by Scott Thorne
Posted by Scott Thorne on September 19, 2022 @ 3:46 am CT
There are two major problem areas with the promotion. First, Magic: The Gathering has a lot of SKUs coming out this fall and most stores have events already planned to promote them (See "Magic SKUs and Thank You Lisa Stevens"). Our store has three Magic events scheduled per week and we are not what I would consider an event-focused store. WotC has the flashback draft period running from September 26 to October 13, right during the time when stores are promoting events for Dominaria United as well as launching Universes Beyond: Warhammer 40,000 Commander Decks and Unfinity. Fitting another series of events into the schedule will prove problematic at best. WotC also suggests running the Flashback Drafts on weeknights, not taking into consideration that stores may already have events running on those nights. We have events running every night and stores more Magic-focused than ours will have Magic events running every night.
Second, the player incentive for stores running Kamigawa: Neon Dynasty Flashback Drafts is that players will receive a code redeemable for three Kamigawa: Neon Dynasty boosters on MTG Arena. This incentive isn't really much of an incentive for FLGS. Granted, the store gets the money for running the draft, but drafts are labor intensive and the costs of running one just about equals the profit generated by one, especially when you consider that most draft participants expect drafts to run at near cost of boosters. Most stores are not particularly thrilled with the idea of shoehorning another event into their schedules that has an incentive that drives players to WotC’s online platform. In addition, there is no incentive for players to participate in more than one of thee drafts as each player only gets one code, no matter how many drafts in which they participate.
I hope it works out for those stores choosing to participate. We have too much going on otherwise for us to add this to are schedule on relatively short notice.
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The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
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