Column by Scott Thorne
Posted by Scott Thorne on October 31, 2022 @ 2:30 am CT
excessive property damage during the 1990s that caused the city to actively shut down Halloween festivities for about 20 years. This weekend, our store Hosted a Halloween ComicFest, despite the lack of support from Diamond Comic Distributors this year for the event as Diamond moved its activities for the event online. Penguin Random House and Marvel Comics did offer comics for Halloween giveaway, but our order either never got processed or got lost in shipping.
Happily, we had plenty of comics left over from past Halloween ComicFests and Free Comic Book Day, so we handed those out instead and had lots of happy customers. Glad we always order extra of the FCBD comics targeted at younger readers for events like this! By my count, some 200 kids and their parents came through the store and all of them left with candy and a comic. Here is to the expectation that some of them will welcome their introduction to comics and develop a love of them in the future!
The upcoming holiday season promises to be, well, interesting to say the least. Current research indicates that shoppers are leaving online and moving back to in store shopping, which is good. However, research also indicates a movement away from product purchases, which accounted for a lot of store sales during the past year as people looked to spend the money they saved during the epidemic, and towards services purchases, such as travel, hotels, restaurants, etc. After having a couple of very lean years, airlines expect record profits in the last half of the year with ticket prices up some 55% by Thanksgiving. If you plan to fly somewhere over the upcoming holidays, buy your ticket now.
Some items we have found that sell steadily and that my staff had to talk me into stocking have added decent amounts of profit to our bottom line, especially since we can get better than keystone on many of them:
If you decide to stock these, or already do, I would like to hear how they do for you. Email firstname.lastname@example.org.
The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
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