Wizards of the Coast is planning a massive marketing campaign, beginning this fall and continuing into 2008, celebrating the 20th anniversary of R.A. Salvatore's Drizzt Do' Urden character.  The dark elf, introduced in Salvatore's 1988 novel The Crystal Shard, will be featured in a series of products beginning this September, supported by nearly $400,000 in marketing in 2007 alone.    

The 2007 Drizzt marketing campaign includes print advertising in electronic game magazines such as Electronic Games, GamePro, and Beckett Massive Gamer; comics from DC, Marvel, and Dark Horse; Geek Monthly; Wizard, InQuest, and Toy Fare; and other titles including Scrye, Make, Rocket, and Realms of Fantasy.  Public relations, a fall Salvatore book signing tour, and p.o.p. support will also be employed.  And a Drizzt themed adventure will be featured in this year's Worldwide D&D Game Day. 

Marketing support for the 20th Anniversary of Drizzt campaign wil continue in 2008 exceeding 2007 levels. 

The Fall 2007 Drizzt product releases are the Legend of Drizzt Scenario Pack for the D&D CMG (see 'Full D&D Slate in the Fall') and the hardcover release of The Orc King, the first book in the new 'Transitions' trilogy by Salvatore.

A full slate of Drizzt releases are planned for 2008, with releases in the RPG, CMG, and novel categories in every quarter.  The first 2008 Drizzt release will ship in January. 

In addition to his appearances in fiction in the past, Drizzt has been featured in videogames, comics (see 'Final Volume from 'Legend of Drizzt' Trilogy'), and as a D&D CMG figure.