Marvel's ad for its Dark Tower: The Gunslinger Born hardcover, due out this week, appeared in the New York Times Book Review on Sunday, on page 13. The ad bullets the number of comics sold ('Over 1 Million Copies Sold!') over a large cover illo.
The ad directs readers to 'wherever books are sold' and offers the Comic Shop Locator Service number 'to find Marvel products at a local comic shop.'
This ad in a venue that sells over 1.5 million copies will expose the comic collection to a broad audience of Stephen King readers that are probably otherwise unaware that the graphic novel exists, a great way to bring in new comic readers.
Page 13
Posted by ICv2 on November 4, 2007 @ 11:00 pm CT
MORE NEWS
'The Witcher Legacy' by CD Project RED and Go On Board
August 5, 2025
CD Project RED and Go On Board unveiled The Witcher Legacy , a new board game, which is slated to be available for crowdfunding on Gamefound soon.
From Glass Cannon Unplugged and Genuine Entertainment
August 5, 2025
Glass Cannon Unplugged and Genuine Entertainment revealed Diablo: The Roleplaying Game.
MORE COMICS
Column by Rob Salkowitz
August 5, 2025
In this week's column by Rob Salkowitz, he looks at the industry's biggest show, held in the midst of some existential issues.
On Growth in 2024, YTD 2025, Retailer Tiers, New Functionalities
August 5, 2025
We talked about the growth of comics on the platform last year, what's happening in 2025, the use of retailer tiers, and new functionalities being used for comics.
