Marvel's ad for its Dark Tower:  The Gunslinger Born hardcover, due out this week, appeared in the New York Times Book Review on Sunday, on page 13.  The ad bullets the number of comics sold ('Over 1 Million Copies Sold!') over a large cover illo.

The ad directs readers to 'wherever books are sold' and offers the Comic Shop Locator Service number 'to find Marvel products at a local comic shop.'

This ad in a venue that sells over 1.5 million copies will expose the comic collection to a broad audience of Stephen King readers that are probably otherwise unaware that the graphic novel exists, a great way to bring in new comic readers.