The Incredible Hulk DVD ran the table in its debut week, topping three bestseller charts and bumping Indiana Jones and the Kingdom of the Crystal Skull to #2 (see “Indy Tops DVD Charts”), as reported by Home Media Magazine. Hulk was the bestselling DVD and the bestselling Blu-ray DVD on the Nielsen VideoScan bestseller charts, and the top rental DVD on Home Media’s rental chart.
As the summer movie DVDs hit this fall, each one gives another marketing opportunity for tie-in graphic novels and other merchandise. The biggest one, of course, will be the release of Dark Knight in December (see “Dark Knight DVD on December 9th”).