Borders Group announced today that it was appointing Ron Marshall, an experienced turnaround hand, as CEO and made a number of other management moves. It also reported that sales for the nine week holiday period were down 11.7% over-all.
Borders also appointed a new CFO, new EVP of Merchandising and Marketing, and a new Chief Administrative Officer.
The company’s 11.7% holiday sales decline saw Borders superstore same store sales drop 14.4%, with the book category down 11%. Waldenbooks same store sales were down 8%. International sales were down the least, at 1.4%.
Borders has received two listing notices from the New York Stock Exchange. Its price is below $1.00 a share, which must be corrected within six months; and its market capitalization is approaching the mandated low of $25 million over a 30 day period. The market cap requirement does not have a cure period, but at today’s price the market cap is above the minimum.