Adult Swim has begun airing two new Bleach episodes each week in the 12:30 and 1 a.m. ET time slots.  The new episodes, beginning with #110 and #111, are from the "Arrancar" story arc, in which Ichigo and Ruika are facing the Arrancars, a new and extremely powerful adversary.  The new Bleach episodes have not previously been aired on American TV, and are also not yet available here on DVD.

Bleach was a top ten anime property and the #4 manga property in 2008.