
Oliver Stone’s Wall Street: Money Never Sleeps topped the weekend box office with an estimated $19 million, while Zack Snyder’s Legends of the Guardians: The Owls of Ga’Hoole debuted in second place in spite of the extra coin provided by more than 2,400 3-D locations. Overall the box office was up 4% from the same weekend last year, but the total of the top ten films failed to reach $90 million for the fifth week in a row.
The top two films appealed to widely different demographics. Sixty-five percent of the audience for the Wall Street sequel was over 30, with the crowd split evenly between males and females. Snyder’s owl movie, which is based on a popular series of YA novels, attracted an audience that was 54% female and 56% under 25. The fate of Snyder’s film will depend on word-of-mouth, but it already appears that it may have to do much of its damage on disc.
Weekend Box Office (Studio Estimates): September 24 - 26, 2010 | ||||||
|
Film |
Weekend Gross |
Screens |
Avg./ Screen |
Total Gross |
Wk# |
1 |
Wall Street: Money Never Sleeps |
$19,000,000 |
3,565 |
$5,330 |
$19,000,000 |
1 |
2 |
Legend of the Guardians: The Owls of Ga'Hoole |
$16,335,000 |
3,575 |
$4,569 |
$16,335,000 |
1 |
3 |
The Town |
$16,030,000 |
2,885 |
$5,556 |
$49,117,000 |
2 |
4 |
Easy A |
$10,700,000 |
2,856 |
$3,746 |
$32,814,000 |
2 |
5 |
You Again |
$8,300,000 |
2,548 |
$3,257 |
$8,300,000 |
1 |
6 |
Devil |
$6,479,000 |
2,811 |
$2,305 |
$21,733,000 |
2 |
7 |
Resident Evil: Afterlife |
$4,900,000 |
2,642 |
$1,855 |
$52,019,000 |
3 |
8 |
Alpha and Omega |
$4,700,000 |
2,625 |
$1,790 |
$15,130,000 |
2 |
9 |
Takers |
$1,650,000 |
1,413 |
$1,168 |
$54,913,000 |
5 |
10 |
Inception |
$1,245,000 |
907 |
$1,373 |
$287,051,000 |
11 |
Last week’s winner, Ben Affleck’s The Town remained solid, dropping just 32.7%, and posting the highest per-screen average in the top ten, while the teen comedy Easy A was off just 40%.
The other new film this week, the romantic comedy You Again opened poorly and landed in fifth place. In its third weekend, the zombie saga Resident Evil: Afterlife fell 51% and ended up in seventh. The fourth Resident Evil film has already become the top-grossing entry in the series, but you can chalk that it to higher 3-D ticket prices, because in terms of the total number of attendees, it still ranks dead last.
But 3-D is no guarantee of success as the animated Alpha and Omega can attest. It fell 48% in its second frame and has just brought in $15.1 million, a performance that makes Legend of the Guardians look good in comparison.
Christopher Nolan’s Inception finished at #10 making it the first film from 2010 to spend 11 weeks in the top ten.