Oliver Stone’s Wall Street: Money Never Sleeps topped the weekend box office with an estimated $19 million, while Zack Snyder’s Legends of the Guardians: The Owls of Ga’Hoole debuted in second place in spite of the extra coin provided by more than 2,400 3-D locations.  Overall the box office was up 4% from the same weekend last year, but the total of the top ten films failed to reach $90 million for the fifth week in a row.

 

The top two films appealed to widely different demographics.  Sixty-five percent of the audience for the Wall Street sequel was over 30, with the crowd split evenly between males and females.  Snyder’s owl movie, which is based on a popular series of YA novels, attracted an audience that was 54% female and 56% under 25.  The fate of Snyder’s film will depend on word-of-mouth, but it already appears that it may have to do much of its damage on disc.

Weekend Box Office (Studio Estimates): September 24 - 26, 2010

 

Film

Weekend Gross

Screens

Avg./

Screen

Total Gross

Wk#

1

Wall Street: Money Never Sleeps

$19,000,000

3,565

$5,330

$19,000,000

1

2

Legend of the Guardians: The Owls of Ga'Hoole

$16,335,000

3,575

$4,569

$16,335,000

1

3

The Town

$16,030,000

2,885

$5,556

$49,117,000

2

4

Easy A

$10,700,000

2,856

$3,746

$32,814,000

2

5

You Again

$8,300,000

2,548

$3,257

$8,300,000

1

6

Devil

$6,479,000

2,811

$2,305

$21,733,000

2

7

Resident Evil: Afterlife

$4,900,000

2,642

$1,855

$52,019,000

3

8

Alpha and Omega

$4,700,000

2,625

$1,790

$15,130,000

2

9

Takers

$1,650,000

1,413

$1,168

$54,913,000

5

10

Inception

$1,245,000

907

$1,373

$287,051,000

11

 

Last week’s winner, Ben Affleck’s The Town remained solid, dropping just 32.7%, and posting the highest per-screen average in the top ten, while the teen comedy Easy A was off just 40%. 

 

The other new film this week, the romantic comedy You Again opened poorly and landed in fifth place.  In its third weekend, the zombie saga Resident Evil: Afterlife fell 51% and ended up in seventh.  The fourth Resident Evil film has already become the top-grossing entry in the series, but you can chalk that it to higher 3-D ticket prices, because in terms of the total number of attendees, it still ranks dead last.

 

But 3-D is no guarantee of success as the animated Alpha and Omega can attest.  It fell 48% in its second frame and has just brought in $15.1 million, a performance that makes Legend of the Guardians look good in comparison. 

 

Christopher Nolan’s Inception finished at #10 making it the first film from 2010 to spend 11 weeks in the top ten.