IDW’s first hardcover collection of its adaptation of HBO’s hit True Blood TV series is due out tomorrow, and HBO is attempting to spark additional interest in the book by emailing 400,000 fans of the show with news about the 160-page hardcover True Blood, Vol.1 ($24.99). The cast of HBO’s most watched series since The Sopranos is also going to be out and about over the next few months promoting the show’s fourth season, which launches on June 12th, and they will also be mentioning and promoting the IDW hardcover.
The IDW comic book has close ties to the show. It is co-plotted by True Blood series creator Alan Ball, and written by David Tischman (Bite Club) and Mariah Huehner with art by David Messina (Star Trek: Countdown).
Given the popularity of the True Blood TV series, IDW’s comic collection, which features Sookie on the cover, is likely to be a strong seller in both the direct and bookstore markets.