Publisher Terry Nantier, who just a few weeks ago told ICv2 that he expected the first volume of Papercutz’ Ninjago graphic novels to top 100,000 copies (see “First ‘Ninjago’ Graphic Novel Over 100k”), has now revealed that the first volume print run will be 170,000 copies.
Ninjago combines building with a trading card game. Lego tied its 25% sales increase in the first half of the year to sales of the line (see “’Ninjago’ a Hit for Lego”).