The story of Comic-Con 2012 in pictures begins with preview night, a look at some of the promotions outside the convention, and the first full day Thursday.  See also Part 2, Part 3, and Part 4.

The marketing started at the airport this year.  In addition to this Comic-Con-themed sign outside a retail store, there were Syfy ads throughout.

Hotel wraps and giant inflatables surrounded the San Diego Convention Center.

Old friend Steven Grant, writer of 2 Guns, told us the film based on the comic (see "Marsden Joins ‘2 Guns’ Cast") is shooting in New Orleans.

Meet Lady Deadpool (armed) and Black Widow (dangerous).

Famous retailer Chuck Rozanski (now even more famous because of Morgan Spurlock’s documentary on last year’s show (see "Comic-Con Documentary Tour") stays cool in the Wednesday night hubbub.

Fox used a video tower to make maximum use of its real estate on the floor.

Wildbrain was promoting Yo Gabba Gabba and its other animation properties.

This is what it looks like when Fox distributes free travelling poster tubes.

A lovely pink haired con-goer stops and strikes a pose.

Prototypes for the DC HeroClix Batman release this fall.

Click here for Part 2.