Unilever brand AXE has partnered with 20th Century Fox’s X-Men: Days of Future Past to offer movie-themed gift sets with the tagline, "To Unlock the Superpower of Confidence."
 
The gift sets include a bodyspray, shower gel, and anti-perspirant in one of four existing AXE fragrances (Phoenix, which is not the character; Apollo; Anarchy; and Dark Temptation).  The pack will also include an exclusive X-Men: Days of Future Past poster.  The gift sets have an MSRP of $10.00. There is an extensive social media campaign planned, as well as a contest to send fans to the global premiere in New York City on May 10th.  There is also this commercial.