"We're going to try this a different way," Dynamite CEO Nick Barrucci said of the strategy the company is trying on Devilers #1, written by Joshua Hale Fialkov. The company has always had healthy overprints on its early issues, but will be printing to order on the first launch of its new creator-driven line (see "The 'Devilers' First in Creator Driven Line"), he said.
The overprint strategy is tied to the returnability Dynamite is offering retailers on the title. "It’s $2.99 and fully returnable [from retailers] with no thresholds," he said, "so we’re trying to make it really easy for retailers to order what they need."
"We had to balance offering this at $2.99 for fans to have a lower priced comic to try and also making it fully returnable, so the extra cost of overprinting is not affordable," he added.
Posted by ICv2 on June 19, 2014 @ 7:12 pm CT
SDCC Marvel Movie News Round-Up
July 22, 2019
Marvel laid out its Phase Four schedule, filling in titles for dates it reserved in the past, and provided new details on movie plans.
Week of July 23, 2019
July 21, 2019
This week’s home entertainment offerings include three box office “bombs” that despite their financial failures, are definitely worth a look, plus a thought-provoking documentary about church and state in contemporary America, and a classic anime comedy produced by Kyoto Animation.