IDW Publishing, Hasbro, and Heritage Auctions have partnered to offer a one-of-a-kind My Little Pony: Friendship is Magic variant cover issue, which celebrates the milestone of selling over one million copies at retail, for charity auction to benefit the Give Kids the World organization.
 
The single issue printing variant cover was designed by artist Sara Richard for issue #12 of My Little Pony: Friendship is Magic, commemorating the best selling comic in IDW’s history (see "IDW's 'MLP' Sales Hit 1M").  Another limited edition alternate cover was created for the same issue, but that boasted an extensive print run of 12 copies (see "IDW Creates Commemorative 'My Little Pony' Cover").
 
Both the single issue comic and the original artwork will be auctioned on August 7th.  (It’s amusing to note that CGC Comics has rated the single issue at only a 9.6--which obviously speaks to their absolute impartiality.)  The lot for the artwork itself, all signed by the artist, will includes a small rough thumbnail design, a larger loose pencil layout, and the finished tight inks, as well as the 9" x14" full color mixed media painted work.
 
Give Kids the World is a non-profit organization that gives children around the world with life-threatening illnesses and their families cost-free vacations to Central Florida attractions.