
Newsarama broke the story of Shelling’s appointment, noting that he was already operating out of DC’s Burbank offices where the rest of DC’s editorial staff is heading next spring in a move that will be "covered" by DC’s Convergence event (see "'Convergence'").
Shelling’s resume includes a recent stint as public relations manager at Carbine Studios as well as time with Sony Online Entertainment, which developed the DC Universe online game.