Burger King kids' meals, nationwide throughout the rest of January, will contain one of five different Teenage Mutant Ninja Turtles sports-themed toys.
Mirage Licensing, Inc., 4Kids Entertainment, Inc. and Burger King Corporation have also worked together to create additional materials for this promotion, including tray liners, kids' meal bags and birthday party mailers.
The thrust of the promotion is the importance of daily physical activity for children, which is promoted through awards offered by the President's Council on Physical Fitness and Sports for regular participation in sporting activities.
Turtles animated episodes are currently running on the FoxBox and scheduled to hit the Cartoon Network this spring (see 'TMNT on Cartoon Network'). The Burger King promotion adds even more visibility to this rejuvenated property.
