The Burger King Corporation will launch a major promotion for Yu-Gi-Oh: The Movie, which opens in theaters across North America on August 13.  Burger King will provide lots TV advertising for the movie as well as a coordinated premium promotion at Burger King outlets -- but what may really put fannies in the seats is the Konami/Upper Deck CCG promotion which will provide a free Yu-Gi-Oh CCG card to all movie ticket purchasers, including a new, rare collector's card, which will be introduced especially for the theatrical release.


A similar CCG promotion with the first Pokemon feature film helped it become the highest grossing anime feature ever released in the U.S. with box office earnings of over $85 million.