Marvel has announced that it's consolidating its licenses in the domestics category with Jay Franco & Sons, Inc.  The products will include beach and bath towels, sheets, comforters, and blankets, among others.  The characters will include Spider-Man, X-Men, Fatnastic Four, Hulk, Iron Man, and others. 

 

Marvel is pursuing a consolidation strategy for its licenses, limiting its licensees to one in each category.  It recently consolidated the underwear, candy, and costume categories with Hanes, R.M. Palmer, and Disguise (see 'Marvel Consolidates Licenses').