About Comics has tabulated its orders for It's Only a Game, its collection of the newspaper strip by Charles M. Schulz and sometime collaborator Jim Sasseville from the late 1950s, and orders from comic stores outnumber orders from bookstores by a 3 to 2 ratio.  Publisher Nat Gertler sees this ratio as an opportunity for both channels, because of the immense popularity of Schulz's work.  Fantagraphics' The Complete Peanuts has been on the New York Times Bestseller List and has been through multiple printings (see 'Peanuts Back To Press').