Toy Biz, a division of Marvel Enterprises, will be the master toy licensee for Universal's upcoming Curious George animated feature film and the PBS Curious George TV series.  Based on the hugely popular (27 million copies worldwide) series of children's books by H.A. and Margaret Rey, the Curious George feature film will debut on February 10th 2006, with the TV series following in the fall of 2006.  The all-star lineup of voice talent for the Curious George film includes Will Ferrell, Dick Van Dyke, Drew Barrymore, Eugene Levy, and Joan Plowright.

Toy Biz's plans for its Curious George toy line include action figures, playsets, vehicles, novelty features, animatronics, role-playing toys, plush figures and a Curious George themed plush with book.