Toy Vault will produce a line of merchandise based on Princess Bride, the 1987 fantasy cult hit directed by Rob Reiner and starring Peter Falk, Billy Crystal, Andre the Giant, and Fred Savage, among others. The film was based on a 1973 book by William Goldman. A Toy Vault spokesperson called the film 'one of the best cult movies of all time,' and compared it to Monty Python and Holy Grail (a property on which Toy Vault has based a host of merchandise). Princess Bride is the source of a number of tag lines, sayings that can be used as anchor points for merchandise.
Toy Vault's Princess Bride product line will include dolls, talking figural key chains (press it and you hear a saying), and plush. The first releases, in March, will be key chains and some plush items. The first characters to get the plush treatment will probably be Fezzik and the Dread Pirate Roberts.
Toy Vault continues its line of Monty Python merchandise with the Black Beast of Aaarrrggghhh Hat (retail price $39.99), out in September. Toy Vault plans to release a Monty Python Trivia Game in Q1 2007. It will use both cards and a board.
The company's original Swearbear line has been doing very well in game stores, according to the spokesperson. In September, a Swearbears Talking Keychain will be released.
Toy Vault will also release a number of Cthulhu products before the end of the year, including the Hallow's Eve Cthulhu ($19.99 MSRP), the Peeping Cthulhu Plush (with suction cups, for $12.99), and Cthulhu the Wicked ($29.99).
