Peter Adkison's Hidden City Games has raised $15 million in venture capital to develop the potential of its Bella Sara collectible card game for girls.  Two California firms, Rustic Canyon Partners of Santa Monica and Trinity Ventures of Silicon Valley, contributed the bulk of the financing.  Hidden City has sold more than 30 million Bella Sara cards and has more than 1.2 million registered users.

 

The new capital investment will allow Hidden City to expand its online operations (the Bella Sara CCG has an extensive online component) as well as increase advertising and promotion such as the recently announced TV advertising campaign (see 'Third Flight of Bella Sara Ads').