Upper Deck has announced a major reorganization of its Organized Play Events for all its entertainment brands.  UDE’s new OP structure will feature regional marketing representatives who will have regular contact with Upper Deck tournament stores in their territories and will assist those stores in growing their OP events.

In addition to adding the new regional marketing representatives, Upper Deck is offering a new, wider selection of events that will be available to qualified hobby stores over the coming months.  The new OP program involves shifting events such as “Sneak Previews” from independent organizers to hobby stores.  Other events, including City Championships, State Championships, and Regional Qualifiers will now be available to hobby stores.

Upper Deck will be presenting the new OP structure at the upcoming GAMA trade show, where reps will be answering questions and signing up new accounts that wish to participate.