In response to player feedback, Upper Deck Entertainment will offer an additional SKU with its next raid deck release for the World of Warcraft TCG. In addition to the standard raid deck configuration, which contains the raid deck and a “treasure pack” of exclusive cards, Upper Deck will also offer the treasure pack separately, for players who don’t wish to buy multiple copies of the raid deck for a complete play set.
“One of the complaints that we got was that some of the tournament players wanted the treasure pack content, but they didn’t want to have to pay $30 repeatedly just to get that treasure pack,” Upper Deck’s Dan Bojanowski told ICv2. “So we’re offering the same value here [in the raid deck] but also a separate treasure pack for $9.99.”
Another new product arriving in early 2010, World of Warcraft TCG Class Decks, are “probably the single most-requested SKU” for the game in its three years of existence, according to Bojanowski. Each 60-card deck retails for $9.99 and contains cards specific to a class and faction, allowing a player to buy a “Horde Warrior” or “Alliance Shaman” deck. There are 18 different 60-card decks (nine for each class times the two factions), with a fixed set of cards pertaining to the class and a random set for the faction. Decks will contain exclusive cards, but Bojanowski assured that players will be able to collect all the exclusive cards with just “one or two” deck purchases. Loot inserts will come from all previous expansions. Bojanowski added that retailers would have the ability to pick and choose certain class decks from their distributors.
