Retailer attendance at last week’s GAMA Trade Show in Las Vegas was up 36% to 380, according to GAMA Executive Director John Ward. Distributor attendance was up 41% to 31.
“We got the collective might of the manufacturers behind the show,” Ward said, listing incentives (see “GAMA’s Retailer Appreciation Package”), the premier presentations (in which individual companies present directly to a retailer audience), and programming.
The consolidation of the exhibit floor, which had a 4x4 limit for the maximum booth size, “gave the hall a better feel,” Ward said. “When I’d look down the aisles, I’d see people talking at every booth. “It really made a difference; it gave it a better feel.”