Upper Deck plans to release its BreaKey 'collectible key game' (see 'Upper Deck Plans BreaKey Game') this December.  The gaming keys will be packaged in 5-key Battle Packs, 2-Pack Blister Packs, and Starter Sets with 20 Keys, Battle Strap and Game Mat.  After reportedly exploring options for the use of the game in a licensed product, Upper Deck has created fifty characters, whose likenesses appear on the keys. 


The company is planning a multi-million dollar TV campaign, extensive product sampling, and a traveling 'Breakoff' tour in support of the launch.