The Chairman and CEO of Neopets, Inc., Doug Dohring, is also considering a Neopets movie.  He said, 'Our view is that if we do a Pixar-quality film with Neopets -- and we're in no rush to do that because we're already highly profitable--we believe that will provide the right positioning and umbrella as to who we really are and what our content is like.'

Sales of the Neopets CCG will likely see a big boost with the release of the video games, and an even much greater public awareness if the movie becomes reality, while having already been helped by the promotion with General Mills (see 'Neopets at the Breakfast Table').