Wizards of the Coast is expanding its distribution for its Star Sisterz Collectable Charm Game. WotC's initial strategy for the game, designed to appeal to tween girls, was to distribute through Limited Too's mall stores. This fall, distribution is being expanded to mass merchants.
Star Sisterz is available in three different Theme Packs and a Deluxe Box.
Both WotC and Upper Deck (Bratz) have launched collectable games directed at the girl market this year. Since the hobby market reaches primarily male consumers, manufacturers are using a different channel mix for these new products. But there's a significant percentage of Yu Gi Oh and Pokemon customers that are female, and some hobby stores may find that the new girl games, if properly merchandised and displayed, can help expand sales to this under-served market.