Topps has scheduled The Dozens, the collectible card game created by the Wayans brothers and based on the ancestor-insulting contests popular in urban neighborhoods (see 'Straight from the Street'), for late April or early May. The price has now been set at $1.99 a pack. Specialized marketing support is planned, including public relations efforts involving the Wayans and potentially the use of street teams. The target demographic group for the product is 10-14 year old boys.
And Plans Marketing Support
Posted by ICv2 on January 20, 2005 @ 11:00 pm CT