Hasbro, the nation's second largest toy company, has announced that it will combine its U.S. toy and game segments and come to market as a single organization in North America.  Hasbro also announced the appointment of Brian Goldner as Chief Operating Officer with day-to-day responsibility for all Hasbro's North American toy and game operations.  Frank Bifulco, previously President of the Games segment, will serve as Hasbro's Chief Sales Officer responsible for sales and trade marketing throughout North America.


The international segment of Hasbro's business will continue to report to Alfred J. Verrechia, the company's President and Chief Executive Officer.