Modern Horizons 3 topped sales on the hugely successful Lord of the Rings Magic set from Summer 2023, a very tough comparison. “It's very funny that we were all panicking about that Lord of the Rings anniversary, and then Modern Horizons 3 came, swooped in, and beat it in terms of total revenue,” a distributor observed.  “Nobody was planning for that outcome, which was very welcome.”

Two good Magic sets in a row made for a potent combination, due in part to the impact on retailer cash flow. “Whenever the big summer set (usually more expensive than a normal set) tanks, it takes months of retailer cashflow to recover,” a distributor explained. “For 2024, Modern Horizons 3 fed into Bloomburrow to great success, so it kept product flowing into retailers and off their shelves.”

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