July’s sales represented the biggest decline of the year so far; the 21% decline in June compared a 4-week month to a 5-week month the previous year (see "Direct Market Comic Sales Down 21% in June"). And the year-to-date numbers, more important to watch than the monthly fluctuations, hit an 8.69% decline after July, with a 12.39% decline in graphic novel sales and a 7.01% in comic sales.
Marvel Comics maintained a roughly 10% lead over DC Comics in market share, with Image Comics having a big month at over 11% market share.
July 2017 Comic Channel Market Share
36.89% Marvel Comics
26.94% DC Entertainment
11.47% Image Comics
3.83% IDW Publishing
3.40% Dark Horse Comics
2.32% BOOM! Studios
2.16% Dynamite Entertainment
1.63% Oni Press
1.12% VIZ Media
0.95% Titan Comics
DC Comics published the #1 comic in comic stores in July, Dark Days: The Casting #1, an event book with top talent. Both Secret Empire issues are top ten titles for Marvel, with Astonishing X-Men #1 the publisher’s top title in July, at #2.
Top 10 Comics – July 2017
- Dark Days: The Casting #1
- Astonishing X-Men #1
- Batman #26
- Batman #27
- Secret Empire #6
- Secret Empire #7
- Star Wars #33
- Deadpool Kills Marvel Universe Again #1
- The Walking Dead #169
- Spider-Men II #1
Image Comics’ latest Monstress volume took the #1 slot on the comic store graphic novel chart for July, but the big surprise was Rick and Morty from Oni Press, which took the #2 slot. The first volume of Charles Soule and Ryan Browne’s Curse Words, from Image Comics, debuted at #4. Dark Horse Comics’ Legend of Korra graphic novel, the first featuring the property, came in at #6.
It was striking that there were no Marvel Comics superhero titles in the Top 10.
Top 10 Graphic Novels – July 2017
- Monstress Vol. 2 (Image Comics)
- Rick and Morty Vol. 1 (Oni Press)
- Star Wars Vol. 5 (Marvel Comics)
- Curse Words Vol. 1 (Image Comics)
- The Flash Vol. 3 (DC Comics)
- The Legend of Korra Vol. 1 (Dark Horse Comics)
- Batman / TMNT (DC Comics)
- Batman / TMNT Adventures (IDW Publishing)
- Black Science Vol. 6 (Image Comics)
- Serenity Vol. 5 HC (Dark Horse Comics)
For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during July, see "Top 300 Comics Actual--July 2017."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during July, see "Top 300 Graphic Novels Actual--July 2017."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during June, see "Top 300 Comics Actual--June 2017."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during June, see "Top 300 Graphic Novels Actual--June 2017."
For links to all previous Top 300 Comic and Top 300 Graphic Novel articles, see "ICv2 Top 300 Comics and Top 300 GNs Index."