Art Impressions’ Skelanimals characters, originally launched with vinyl and plush from Toynami in 2006 (see “Toynami’s 2006 Line Mixes Anime and Goth”), will be featured in major programs with chain retailers across categories this fall and holiday season.  Participating retailers include Borders, Toys R Us, and Target.

Borders will feature Skelanimals boutiques for the holiday season in its new teen sections. 

Toys R Us will feature nationwide boutiques with plush, girls’ tees, jewelry and bags in the main aisle display areas in its stores beginning November 1, and a feature in the company’s annual Big Toy Book.  In addition, the company’s Times Square flagship store will feature Skelanimals from November 15th to January 15th at their Second Floor Feature Shop for tweens.

The Target program has already launched with custom Skelanimals shops filled with seasonal merchandise for Halloween, home décor, and girls’ apparel and fashion accessories.  Target is also offering two exclusive Skelanimals characters (Timmy the Spider and Oliver the Owl), a CD by Family Force with music and a CGI animated short, and exclusive Skelanimals M&Ms.     

Mid-tier retailers Kohl’s and Penney’s will also offer Skelanimals merchandise this fall. 

The Skelanimals property (tag line:  “Dead Animals Need Love Too”) has been experiencing triple digit growth each year since its 2006 launch.  The  products are directed at teen and young adults, girls 6-13, kids 4-6, and toy collectors.