How successful has the Shrek franchise been for Dreamworks? The answer can be seen in the studio's hiring of screenwriter Tim Sullivan to write the script for Shrek 4 even before Shrek 3, which is currently slated for a May 2007 release (when if all goes according to plan it will battle Spider-Man 3 in a duel of box office titans) goes into pre-production. Putting up this kind of front money so far in advance is the ultimate expression of a studio's faith in a 'franchise.' The first two Shrek films have raked in more than a billion dollars worldwide and established Dreamworks as an animation powerhouse after the studio's earlier efforts failed miserably at the box office.
'Shrek 3' Not Yet in Production
Posted by ICv2 on March 7, 2005 @ 11:00 pm CT
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