Rhonda Becker of The Gamers Den in Cambridge, Minnesota comments on a Target store selling the latest Magic: The Gathering release, Fate Reforged, a day before the official release date (see "Target Store Says 'Magic' Release Dates Don't Apply").
I enjoyed reading the article on Target breaking street dates regarding Magic: The Gathering--Fate Reforged as it really hurts us independent retailers, especially when we are held to a standard but mass market isn't. However I had to laugh at the vendor, Excell, claiming it was an isolated incident. Retailers nationwide report the breaking of street dates every release directly to Wizards of the Coast. Maybe now that it's getting publicity the situation will improve. Thank you for reporting on it.
The opinions expressed in this Talk Back are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
'Hurts us independent retailers'
Posted by ICv2 on January 25, 2015 @ 5:32 am CT

MORE GAMES
Acquisitions of Alliance Game Distributors and Diamond Comic Distributors Close
May 16, 2025
The acquisitions of Alliance Game Distributors and of Diamond Comic Distributors and related assets have closed.
Features Repainted Version of 'Exodia the Forbidden One'
May 16, 2025
Konami Digital Entertainment announced World Championship 2025 Limited Pack, a new special booster set for Yu-Gi-Oh! TCG.
MORE NEWS
Starring Princess Bubblegum and Marceline
May 16, 2025
The double-sized ‘Bubbline’ one-shot features Princess Bubblegum and Marceline in their first year of college.
New Perils Emerge in 'Superman: The Kryptonite Spectrum'
May 16, 2025
Superman faces four new forms of Kryptonite in Superman: The Kryptonite Spectrum.