Rhonda Becker of The Gamers Den in Cambridge, Minnesota comments on a Target store selling the latest Magic: The Gathering release, Fate Reforged, a day before the official release date (see "Target Store Says 'Magic' Release Dates Don't Apply").
I enjoyed reading the article on Target breaking street dates regarding Magic: The Gathering--Fate Reforged as it really hurts us independent retailers, especially when we are held to a standard but mass market isn't. However I had to laugh at the vendor, Excell, claiming it was an isolated incident. Retailers nationwide report the breaking of street dates every release directly to Wizards of the Coast. Maybe now that it's getting publicity the situation will improve. Thank you for reporting on it.
The opinions expressed in this Talk Back are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
'Hurts us independent retailers'
Posted by ICv2 on January 25, 2015 @ 5:32 am CT

MORE GAMES
To Integrate QR Codes for Event Sign Up
April 21, 2025
Wizards of the Coast updated EventLink to integrate new QR codes that can be used for event registration.
'Lost Omens: Shining Kingdoms Poster Map Archive'
April 21, 2025
Paizo, Inc. will release Lost Omens: Shining Kingdoms Poster Map Archive , a new map boxed set, into retail.
MORE NEWS
New Hero Pack Focuses on Aggression Cards
April 21, 2025
Fantasy Flight Games will release Winter Soldier Hero Pack , for Marvel Champions: The Card Game , into retail.
Plus: Ize Press to Publish Popular Webtoon and First Girls Love Series
April 21, 2025
Yen’s manhwa imprint Ize Press also announced its first girls love title as well as a Webtoon series that has over 100,000 followers.