Rhonda Becker of The Gamers Den in Cambridge, Minnesota comments on a Target store selling the latest Magic: The Gathering release, Fate Reforged, a day before the official release date (see "Target Store Says 'Magic' Release Dates Don't Apply").
I enjoyed reading the article on Target breaking street dates regarding Magic: The Gathering--Fate Reforged as it really hurts us independent retailers, especially when we are held to a standard but mass market isn't. However I had to laugh at the vendor, Excell, claiming it was an isolated incident. Retailers nationwide report the breaking of street dates every release directly to Wizards of the Coast. Maybe now that it's getting publicity the situation will improve. Thank you for reporting on it.
The opinions expressed in this Talk Back are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
'Hurts us independent retailers'
Posted by ICv2 on January 25, 2015 @ 5:32 am CT

MORE GAMES
TCGplayer Top 25 Sealed Products Chart Analysis for April 2025
May 13, 2025
This brand-new chart offered insight into trends developing in the TCG market.
Highly-anticipated Hasbro IP Crossover Miniature Slated to Arrive Before Christmas; New Images Included
May 13, 2025
WizKids will release D&D Icons of the Realms: Potato Head Beholder Boxed Miniature, a premium miniature, into retail.
MORE NEWS
Skybound's Fifth Miniseries Based on Classic Horror Movies Launches in August 2025
May 13, 2025
The fifth Skybound miniseries based on classic movie monsters will launch in August 2025.
'Starter Set 2025 Vol.1' and 'Vol.2'
May 13, 2025
Square Enix will release Starter Set 2025 Vol. 1 and Vol. 2 , for Final Fantasy TCG.