In addition to DC Entertainment, a number of affiliated companies as well as Batman licencees, including Capstone Young Readers, Penguin Random House, Scholastic, DK Licensing, Bendon, and Harper Collins are partnering with DC in the Batman Day events providing opportunities for enterprising retailers who want to cross promote Batman products from different publishers.
Retailers wishing to participate in Batman Day activities will be able to download an official Batman Day event kit that will include activity sheets, trivia, and games from the DC comics Website.