Plans for the board game were announced along with this teaser image, Miku Expo: The Board Game. Hatsune Miku has been touring “live” since 2009, with her first U.S. performance occurring in LA during the 2011 Anime Expo. Miku made her American network television debut on the Late Show with David Letterman on October 8 (see “New Video Game Another Opportunity for 'Miku' Merch”), promoting her LA and New York concert appearances. Crypton Future Media, INC put together the 2016 Hatsune Miku Expo which toured Japan, Taiwan, China and North America.
Ultra PRO has been producing game accessories featuring Miku and other PIAPRO virtual singers since 2014 (see “Ultra PRO to Produce Game Accessories Featuring Hatsune Miku”). Dark Horse has released manga titles (see “Anime Expo Manga Announcement Round-Up”).
Ultra PRO also recently announced a license to produce board games and more tied to another high profile property, Valerian and the City of a Thousand Planets (see “Ultra Pro Gets 'Valerian' for Board and Card Games, Accessories”).