Steve Jackson Games is offering retailers direct sales for both preorders and reorders through its online store Warehouse 23.  This is a second phase of direct sales to retailers; the first was that Steve Jackson Games began selling Warehouse 23 exclusive items directly to retailers for resale.

The company continues to urge retailers to purchase through distributors.  “Do we want you to only order through us? No!,” the announcement said. “Please continue using your distributor(s) of choice to supply your store with our awesome games and accessories. They do a great job, and we are not looking to change that relationship.  We just want to give retailers an option to order from us if something is out of stock at their distributor - if we have it.”  All retailer orders will include free promotional material.

Privateer Press started testing new Army Boxes by selling them direct to retailers (see “Privateer Reveals First Direct-to-Retailer 'Army Boxes'” and “Privateer Press Reaffirms Traditional Distributors' Role in Retail Strategy”).