Institutes Minimum Advertised Price Policy
Posted by Milton Griepp on December 11, 2018 @ 8:15 am CT
The ban on retailer sales on online platforms includes Amazon, eBay, Jet, Walmart, Target, and Sears. Calliope will service those platforms directly as the only approved source.
The minimum advertised price policy prohibits retailers from advertising products (on their own sites or elsewhere) at more than 20% off (or above) MSRP, defined as the keystone of the net price on Calliope Product Information Sheets. It also prohibits retailers from using a number of typical workarounds, including discount language (e.g., Buy One Get One) that has the same effect as a greater than 20% discount; and click-for-price and other ways of communicating prices without immediately displaying them.
Distributors are being provided with lists of approved retailers to whom they may sell, and of House Accounts, which only Calliope can service.
Calliope joins a growing number of game manufacturers that have taken steps to more carefully control online sellers to weed out counterfeits, and to control online pricing to maintain brand value.
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This week, Scott Thorne remembers two important game industry figures who passed away recently.