Marvel Comics is offering retailers incentives for hosting House of X launch parties on July 24.

Retailers have until Monday July 1 to op in, making them eligible for Party exclusives including limited edition variant covers, and promotional items including special flower seed packets.

Each retailer will receive a free copy of the House of X #1 Party Sketch Variant and a bundle of 25 House of X Flower see packets. Retailers can choose to order:

  • House of X #1 Party Variant (no limit)
  • House of X #1 Larraz Premiere Variant (limit 2)
  • House of X Flower Seed Packets (bundle of 25)

Additional offers not restricted to party participants include:

  • House of X #1 Poster by Larraz
  • House of X #1 Mark Brooks Connecting Variant (no limit)
  • House of X #1 Character Decades Variant (no limit)
  • House of X #1 John Tyler Christopher Action Figure Variant (no limit)
  • House of X #1 Sara Pichelli Flower Variant (no limit)
  • House of X #1 Skottie Young Variant (no limit)
  • House of X #1 Blank Variant (no limit)
  • House of X #1 Mike Huddleston Variant (1 for every 10 copies purchased, exclusions apply)
  • House of X #1 Phil Noto Variant (1 for every 25 copies purchased, exclusions apply)
  • House of X #1 Joe Madureira Variant (1 for every 50 copies purchased, exclusions apply)
  • House of X #1 Dave Cockrum Variant (1 for every 100 copies purchased, exclusions apply)

(See select cover images below.)

Jonathan Hickman’s X-Men series will lead the way to a new X-Men universe, and all existing X-Men books will be canceled this summer to make way for these new storylines (see “Hickman Leads Way to New X-Men Universe, All Other X-Men Series To Be Canceled”).