Levendis Entertainment has offered to match 100% of the wholesale cost of retailer purchases of the Sons of Chaos graphic novel during the program with social media ad dollars for the participating stores.

The social media ad campaigns, with creative by the graphic novel’s creators and Prana Direct Market Solutions, Atom! Freeman’s marketing and sales service company, will target fans who might not usually find a comic shop but are the target for a Sons of Chaos-type story.

Sons of Chaos, by Chris Jaymes and Ale Aragon, tells the story of the Greek War for Independence from the Ottoman Empire in the 19th century (see "Fight the Greek War for Independence with ‘Sons of Chaos’").

The program will be run in cooperation with IDW Publishing, which released the graphic novel last summer.