First Second is planning a major marketing campaign around its upcoming graphic novel launch InvestiGators, which it is marketing to the graphic-novel-reading demographic that’s exploded in the past few years with the advent of Dog Man, seven- to ten-year-olds. In addition to extensive marketing to retailers and librarians, the company plans consumer marketing via a national author tour by series creator John Patrick Green; appearances at consumer events including BookCon, San Diego Comic-Con, and New York Comic Con; a national parenting media campaign; a major national consumer ad campaign; a digital influencer campaign; and support elements including an animated book trailer, author videos, and a series website.
The story takes a goofy look at a super spy alligator duo, the InvestiGators, who use the sewers for super-fast transportation as employees of the Special Undercover Investigation Teams. The series offers plenty of puns, potty humor, and absurdism as Mango and Brash, the InvestiGators, battle super-villains including their archnemesis, a former agent known as Crackerdile.
InvestiGators Vol. 1 is a 208-page, 5.5" x 8.3" hardcover at $9.99. It’s also being offered in a nine-pocket floor display, which in some channels, at least, comes with a free "Get a Clue" Activity Kit.
Book channel street date is February 25; comic stores will get it on February 26.

Tour, Consumer Ads, Convention Appearances
Posted by Milton Griepp on February 3, 2020 @ 5:57 pm CT

MORE COMICS
Story Inspired by H.G. Wells' 'The Invisible Man' Returns in Hardcover
July 3, 2025
First published by Vertigo, Lemire’s reimagining of the classic H.G. Wells novel The Invisible Man will return in a new hardcover edition.
From Marvel Comics
July 3, 2025
Check out the first three covers of the new series, which sees the God of Thunder reborn as a mortal.
MORE NEWS
New 'Flesh & Blood TCG' Booster Set
July 3, 2025
Legend Story Studios announced Super Slam, a new Flesh & Blood TCG booster set.
New Riff of the Classic Game of War from Chip Theory Games
July 3, 2025
Chip Theory Games will release Fight Five, a new card game, into retail.