DC 100-Page Giant comics will no longer be sold in Walmart, the company announced, and will be replaced by shrink-wrapped four-packs of recent DC comics. The four-packs will be priced at an economical $8.98, and each will include a collectible backer board with a different DC character illo by Ivan Reis. The backer boards together will depict the Justice League.
The program is designed to attract customers exposed to DC characters by other media, according to DC Vice President, Sales Nancy Spears, "…an audience that continues to use movies, television, home video and video games as their gateways to superhero storytelling."
The new program is beginning this weekend in 2,900 stores. DC will make the four-packs available to comic stores beginning in September.
DC’s 100 Page Giants have been in about the same number of Walmart stores for almost exactly two years (see "Walmart To Carry Exclusive DC Comics in 3,000 Stores").
Walmart began selling multi-packs of Marvel comics earlier this year.
From 100-Page Giants
Posted by Milton Griepp on June 19, 2020 @ 4:36 am CT
MORE COMICS
To Produce New Comics Based on Classic Manga and Anime
November 14, 2024
Mad Cave will create new stories set in the world of the classic anime and manga franchise.
Special Covers Commissioned by ComicBooks For Kids Not Available Elsewhere
November 14, 2024
The retail sponsors have been allocated small amounts of the covers, which were commissioned by ComicBooks For Kids.
MORE NEWS
An ICv2 Retailer Resource
November 14, 2024
This ICv2 calendar tracks the release dates of Pokemon TCG sets published by The Pokemon Company International.
New Packs Feature Leshy Characters
November 14, 2024
WizKids unveiled two new Pathfinder Battles Deep Cuts packs.