Universal Content Productions, the TV/streaming production arm of Universal Content Studios, is launching a comics imprint, UCP Graphic, according to Variety.  The new imprint will be focused on titles by up-and-coming talent in the hopes of developing properties that can be exploited on multiple platforms.

The first title under the new imprint will be Proctor Valley Road from Alex Child and Grant Morrison (who’s co-writing for five issues), published by BOOM! Studios.  Set in a 1964 California beach town, the series tells the story of a group of teen girls suspected in the disappearance of several teen boys.

UCP is the producer of The Umbrella Academy for Netflix, Brave New World for NBC Universal’s new streamer Peacock, and Mr. Robot for USA, among many others.