Disney has parceled out major licenses, including Star Wars, Indiana Jones, Disney Princesses, and Frozen, between the two largest U.S. toy companies: Hasbro and Mattel.
Lucasfilm also renewed Hasbro’s global master toy license for Star Wars.
Mattel also had a win on Wednesday, announcing that it had been awarded a global license for Disney Princesses and Frozen fashion dolls, small dolls, and figures. The Disney Princesses are returning to Mattel after a few years testing the waters at Hasbro. The new collection will launch in early 2023.